Articles from Toluna

Gen Z Culture Decoded, a newly published research study, finds that Gen Z is creating new rules of engagement – social first, always on, and hyper-connected. The research found that:

In today’s insight-driven world, where expertise, speed, and agility define success, Toluna is taking a bold step forward. The global insights leader is unifying its family of brands – Harris Interactive, GutCheck and MetrixLab - under a single, refreshed identity: Toluna.

Toluna, a global leader in insights and panel solutions, is redefining market research again with the launch of Toluna HarmonAIze Personas. This breakthrough technology introduces survey-taking synthetic personas that mimic real human behavior, transforming claims testing and allowing brands to react to market changes with unprecedented speed and scale.

Toluna, a global leader in insights and panel solutions, and Precision Sample’s Don Golden, CEO, and Partha Pudhota, CTO, today announced the sale of Precision Sample to ACKWEST Group. This strategic move aligns with Toluna's commitment to scaling and enhancing its core enterprise business, while reinforcing its position as a trusted partner for both agencies and end clients through its world-class first-party panel. The transaction also supports ACKWEST’s continued expansion of its portfolio of high-quality first-party data solutions.

Toluna, a leading global insights and research technology provider, today announced the launch of QProbe, the latest advancement in its AI Everywhere strategy. QProbe is an innovative AI-powered feature designed to create conversational insights in quantitative and qualitative research. In its first release, QProbe enhances the depth and quality of open-ended survey responses, offering deeper insights at a more consistent level across survey respondents.

Toluna, a leading global research and insights provider, is delighted to announce the launch of HarmonAIze, the latest addition to their AI Everywhere strategy, aimed at transforming market research. HarmonAIze is Toluna’s breakthrough synthetic data suite that enables faster, deeper analysis, particularly for hard-to-reach target groups. Leveraging synthetic data for both quantitative and qualitative research, HarmonAIze equips clients with flexibility and high-fidelity results that shorten time to insight.

Global market research and insights leader Toluna has announced its 'AI Everywhere' strategy, marking a significant step in the company's mission to provide on-demand access to unparalleled insights.

Toluna, the leading global insights technology and panel provider, has announced the launch of QSphere, a comprehensive suite of quality protocols designed to elevate every aspect of their work. QSphere embodies and elevates Toluna’s holistic approach to quality, integrating human intelligence and AI across respondent recruitment and management, research, and platform processes to ensure the highest standards in data integrity and reliability.

Toluna, the leading global insights technology and panel provider today announced the launch of SmartCloud, an innovative AI-powered tool designed to revolutionize the analysis and value of unstructured open-end survey responses.

Toluna, the leading global insights technology and panel provider, today announced two key appointments to its executive leadership team. Lucia Moir has been named Chief Operations Officer, effective May 1, 2024, and Priyanka Sarkar has been promoted to Chief Research Officer.

Toluna, the leading global insights technology and panel provider, today announced the appointment of Lucie Claire Vincent Ortiz to its Board of Directors. Lucie Claire will join the Board of Directors to guide the organization as it seeks to reset the standard for delivering world-class insights and business impact, with a particular focus on the needs of consumer packaged goods.

Toluna, the leading global insights technology and panel provider, today announced the appointment of Scott Axcell as Chief Marketing Officer. As part of his role, Scott will be responsible for the strategy, execution, and overall success of Toluna’s global marketing efforts, overseeing product marketing, brand, creative, growth marketing, and marketing operations. He will also join the company’s executive leadership team.

Toluna, the leading global insights technology and panel provider, today announced its new regional managing directors and a series of key leaders following the company’s June acquisition of MetrixLab from Macromill, Inc. and subsequent announcement of its new executive leadership team.

Toluna, the leading global insights technology and panel provider, today announced its new executive leadership team following the company’s June acquisition of MetrixLab from Macromill, Inc. The following leaders will report directly to Toluna’s founder and CEO, Frédéric-Charles Petit:

Toluna, the leading global insights technology and panel provider, today announced the launch of Automated MaxDiff solutions on the Toluna Start platform.

Toluna, the leading global insights technology and panel provider, today announced it has entered an agreement to acquire MetrixLab, a renowned global leader in market research and insights from Macromill, Inc. With a closing date of June 1, this acquisition will create a one-of-a-kind organization that offers end-to-end market research capabilities, setting a new standard for delivering world-class insights and business impact.

Toluna, the leading consumer insights provider and parent company of Harris Interactive, KuRunData, and now GutCheck, today announced the acquisition of Further’s industry-leading qualitative research technology platform, and the subsequent integration into Toluna Start. By integrating the qualitative capabilities of Further’s platform into Toluna Start, the industry’s first and only end-to-end consumer intelligence platform, Toluna will provide customers with the most advanced end-to-end, quantitative-to-qualitative insights platform on the market.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced the acquisition of GutCheck, the leading agile market research agency based in North America.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced the launch of industry-leading multimarket research capabilities on the Toluna Start platform. These enhancements enable users to target unlimited markets through a single, simplified setup process, and analyze global data through a single reporting link.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced the appointment of Jeff Claypoole to General Manager, Americas. In this role, Claypoole will be responsible for continuing to drive exceptional sales and revenue growth in the region through his leadership, organizational building, customer and prospect engagement, and planning and execution of go-to-market strategies.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced the appointment of Mathilde Lelièvre to the newly created role of Chief People Officer (CPO). Having experienced rapid growth over the past several years, Toluna has established the role of Chief People Officer to put the company at the forefront of human resources practices and continue to attract, develop, and retain top talent.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced a joint initiative with Harris Interactive in service of the French Presidential and Legislative elections.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today reported double-digit growth for the fifth consecutive year, with its enterprise business recording an 18% increase in 2021.

Rolling Stone Culture Council, an invitation-only thinktank collective of leaders and business innovators from a variety of industries shaping culture and society, selects Cate Rubenstein, SVP of Global Marketing at Toluna, to join its unique community.

Toluna received the France-Israel Chamber of Commerce Award at its 29th annual gala, recognizing Toluna’s contribution to the development of economic trade between the two countries.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced the promotion of Susan Vidler to Global Chief Research Officer. In this newly created role, Vidler will lead Toluna’s global research teams and will be responsible for developing, defining and implementing best practices across the research function.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced the appointment of Kevin Daly to the newly created role of Chief Sales Officer. With 15 years’ experience working across a range of global market research and technology brands, Daly will be responsible for overseeing the company’s global sales teams and driving Toluna’s rapid growth.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced the appointment of Cate Rubenstein as Senior Vice President of Global Marketing. With over 20 years’ experience in marketing, creative, brand strategy and a proven track record of success, Rubenstein will be responsible for expanding and elevating the Toluna brand as the company continues its rapid growth.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData today announced the launch of the industry’s first and only Enterprise Insights Subscription. Developed in response to client feedback and market demand, brands will now have limitless access to the industry-leading Toluna Start platform, Toluna research experts, and consumer insights powered by the Toluna global panel community. The new offering transforms the way brands purchase and use research.

Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced it will host an industry-leading virtual event on June 16 and 17, 2021. The event, themed “Futureproofing your Business,” will feature discussions amongst insights leaders and unveil the latest wave of the company’s 12+ month Global Consumer Barometer research.