Articles from PERQ

PERQ, the leading multifamily digital marketing platform software, today announced the launch of its new website solution, PERQ Websites. The AI-powered websites are built on PERQ’s next-generation content management system (CMS) that allows for accelerated site deployment, self-help drag and drop updates (no developer needed), and native integration support for common technology tools. PERQ’s websites use proprietary interactive calls to action and are integrated with the PERQ Digital Marketing Platform to optimize lead conversion and help multifamily marketers maximize their lead generation while also reducing their marketing spend.

PERQ, a leading innovator in digital marketing solutions for the multifamily industry, is excited to announce the launch of enhancements to its digital marketing platform. These tools for Google Business Profile (GBP) are designed to revolutionize the way property management companies (PMCs) manage their GBP, attracting qualified renters and streamlining the tour scheduling process.

PERQ, a leader in digital marketing solutions for the multifamily industry, announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. As part of this acquisition, Caleb Bartlett, founder of LeadStart Marketing, has joined PERQ as the Senior Director of PMC Advertising, bringing over 15 years of unparalleled experience in multifamily PPC and digital marketing.

PERQ announced enhanced capabilities associated with their complete marketing automation solution, the multifamily industry’s only standalone marketing automation platform for automating and personalizing the renter’s journey. The announcement coincides with PERQ exhibiting at Apartmentalize powered by NAA June 7 – 9 in Atlanta, GA at booth #1642. Apartmentalize brings together top professionals and supplier partners eager to network and share ideas on how to stay competitive in today’s growing market.

Today PERQ announced the launch of its new platform, multifamily’s only standalone marketing automation platform for automating and personalizing the renter’s journey. The announcement coincides with new functionality that expands the platform’s capabilities across additional channels, enabling multifamily marketers to scale their inbound marketing strategy.

Today PERQ announced that Laramar Group, the real estate investment management company headquartered out of Chicago and Denver, has selected the PERQ platform to support the growth and evolving business needs of their portfolio. PERQ’s platform will provide automation for Laramar’s interactions with prospective renters on the website, via SMS, and email allowing them to efficiently scale their marketing and sale efforts. “We saw that PERQ could take the repetitive question-answering off our teams’ plates so they could really focus on leads that are ready to lease,” said Stacy Valentine, Laramar’s VP of Innovation and Technology. “But we suspected it could go beyond that,” she added: “Because the team wouldn’t also need to spend time following up on low quality leads, they should have time to focus on other things like closing leases and getting back to our residents.” The PERQ platform will be rolled out across the conventional property portfolio.

Funnel Leasing, the only Renter Management Software platform and PERQ, the Multifamily Automation platform that personalizes and automates the renter’s journey, today announced a new integration. The integration will empower property management companies to operate their businesses how they want to, instead of how tech providers limit their ability to innovate and deliver the best experience for their prospective and current residents. PERQ’s AI solution is integrated within the Funnel platform to provide AI-powered short and long-term personalized nurturing of rental prospects at scale. The end result of the union is a combined solution for automating personalized top of funnel activity thus converting leads in a more cost-effective manner and streamlined management of those leads into leases using a single guest card system. Both solutions integrate with a variety of other PropTech solutions, making for a flexible and high performing marketing and sales solution for property management companies.

Today PERQ announced that CA Ventures, the global real estate investment management company headquartered out of Chicago, Illinois, has selected the PERQ platform to support the growth and evolving business needs of their Student Living portfolio. PERQ’s platform will provide automation for CA’s interactions with prospective renters on the website, via SMS, and email, allowing CA to efficiently scale its marketing and sale efforts. “We recently experienced significant growth in rental activity, requiring increases in our marketing and sales capacity. We explored multiple platforms that offer AI chat services to help us scale early prospect activity, and PERQ was selected after a 90-day pilot,” said CA Director of Marketing Christopher Bartlett. “We chose PERQ because its industry-leading platform includes valuable capabilities in their platform beyond AI chat that contribute irrefutable results for CA, including outstanding conversion performance gains across rental leads from all sources.” The PERQ platform will be rolled out across CA’s Student Living portfolio.