Optable Launches Planner Agent: AI-Powered Solution Transforms Publisher Ad Planning from Weeks to Hours
Optable, a leader in identity resolution and audience activation for publishers, today announced the general availability of Optable Planner Agent, an AI-powered agentic solution that automates the most time-consuming steps in publisher ad planning. Built on open standards including the Model Context Protocol (MCP) and Ad Context Protocol (AdCP), Planner Agent represents the first purpose-built agentic tool that works seamlessly across identity, audience, and activation workflows.
Optable Announces Agentic Collaboration: Ushering in the Next Era of AI-Driven Adtech
Optable, a leader in data collaboration and identity infrastructure for the advertising ecosystem, today announced the launch of Agentic Collaboration, a groundbreaking new approach that enables autonomous, AI-driven agents to execute and optimize adtech workflows directly within the Optable platform.
Unity Selects Optable to Power New Audience Hub, Unlocking Smarter Targeting for Brand Marketers
Optable, a pioneering identity management & data collaboration platform, has announced it has been selected by Unity to power its newly launched Audience Hub. Unity's Audience Hub empowers brand marketers to create custom audiences of gamers in a privacy-first way.
