Maximum Effort, Score G Productions, Fennessey Films, Super Channel and OEG Sports & Entertainment Announce New Documentary, The Great Ones, A Five-Part Series on Hockey’s Ultimate Dynasty
Ryan Reynolds’ Maximum Effort, in collaboration with Score G Productions, Fennessey Films, Super Channel, and OEG Sports & Entertainment, are thrilled to announce the start of production of The Great Ones, an in-depth, five-part documentary series that delves into the untold story of one of the most celebrated dynasties in sports history.
Lay’s® and Disney Celebrate Groundhog Day With First-Ever Daylong Timeloop Ad Takeover on ABC
To commemorate Groundhog Day, Lay’s® and Disney Advertising signed a unique sponsorship deal for eight custom ads, produced by Maximum Effort and KIMMELOT, set to run on ABC on Friday, February 2. Starring actor, Stephen Tobolowsky, who played an iconic character from the 1993 cult classic feature film of the same name, and Artemis Pebdani from “It’s Always Sunny in Philadelphia,” the ads, which spotlight eight flavors of Frito-Lay chips, bring viewers into a questionable time loop where Tobolowsky experiences the “same” day over and over again with the only variation being a different chip flavor. You can see the ads here.
Ryan Reynolds’ Maximum Effort Channel Partners With ALF Creator Paul Fusco, Alongside Shout! Studios, to Integrate New Original ALF Content Into Upcoming ALF Marathon
Maximum Effort Channel, a partnership between Fubo and Ryan Reynolds’ Maximum Effort, announced the channel’s first series of ‘Maximum Moments’ with ALF creator Paul Fusco and Shout! Studios. ALF, the hit TV show that ran from 1986-1990, will premiere on Maximum Effort Channel this Saturday, July 29, surrounded by sponsored content for Mint Mobile, Fubo, Hims, MNTN, and Ring featuring ALF himself.
Ryan Reynolds’ Maximum Effort and Autodesk Honor Fictitious Film Icon ‘Otto Desć’ in an Unexpected Oscars® Moment
On the entertainment industry’s biggest night, Ryan Reynolds’ creative agency Maximum Effort honored Otto Desć, an influential, groundbreaking … and entirely made up … Hollywood legend and icon. True to Maximum Effort’s irreverent approach to branding, the spots debuted on Oscar® night to drive awareness for Autodesk, the leader in design & make software. Autodesk’s technology helps Hollywood’s elite creatives and innovators - as well as architects, engineers, students and more - make anything. Kimmelot and Maximum Effort, with Kimmelot’s Dan Sanborn orchestrated the creative partnership between Maximum Effort and the Oscars® coinciding with Jimmy Kimmel hosting the show.
Ryan Reynolds’ Maximum Effort and AMC Networks’ Content Room Resurrect Four Walking Dead Fan Favorites in Celebration of Series Finale
After 177 episodes and 11 seasons, The Walking Dead series finale aired last night on AMC. To celebrate the momentous occasion, viewers who tuned in were unexpectedly treated to five ads with four infamous characters who died over the series' iconic 12-year run. This first-of-its-kind marketing moment was brought back to the afterlife by Ryan Reynolds’ Maximum Effort and AMC Networks’ Content Room. Kimmelot’s Dan Sanborn helped orchestrate the multi-faceted, multi-brand creative partnership.
