Alternative Assets Have $1.3 Trillion in Growth Potential Among Retail Investors, but Trust and Awareness Remain Barriers, New Lansons Survey Finds
From collectibles like art, fine wine, and sports memorabilia to traditional private market investments such as private equity, infrastructure, and timberland, alternative assets have attracted growing attention in recent years. While these investments have historically been limited to institutional investors and the ultra-wealthy, digital platforms are now expanding access and lowering the bar for entry. However, trust and awareness remain significant barriers to broader adoption among retail investors, according to a new survey from Lansons Team Farner, conducted by Opinium.
From Art to Wine to Farmland, Alternative Investments Poised for Huge Inflows Despite Limited Awareness and Misperceptions, Finds Lansons Survey
The rise of digital platforms that enable investors to own stakes in art, wine, farmland, metals and other alternative assets (“alts”) has democratized an asset class once only available to institutional and ultra-high net worth investors. The companies poised to take advantage of burgeoning interest from individuals with newfound access to this category are those that best educate potential investors and address their misperceptions. That’s according to a recent survey of active retail investors conducted by Opinium on behalf of Lansons.
Lansons Announces Rebrand in the U.S. Market with Closing of Intermarket Acquisition
Leading London-based independent reputation management consultancy Lansons has formally closed on its acquisition of Intermarket Communications. The New York firm, using the name Lansons Intermarket since October 2019, is being rebranded as Lansons.
