Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase to Help Joint Customers Transform ABM Strategy and Achieve Unprecedented Outcomes

Expanded Partnership Brings More Person-Level Data and Click-Level Insights Directly into Demandbase’s AI GTM Platform

Informa TechTarget (Nasdaq: TTGT), an indispensable partner for B2B intelligence, media, and marketing solutions, announced its plans to integrate its proprietary Buyer Intelligence solution with Demandbase, the pipeline engine for AI GTM, by Q1 2027. Beginning in January, joint customers will be able to access Informa TechTarget's directly observed, person-level intent data and click-level, behavioral insights natively within Demandbase. This means that every individual click, download, content view, and search query from buying group members within Informa TechTarget’s audience ecosystem will be viewable—not just the aggregated summaries that other intent data suppliers provide. Capturing these granular, AI-ready data points directly within Demandbase will enable even more sophisticated ABM scoring and prioritization, propensity modeling, buying group identification, account list creation, and multi-channel activation.

This expanded partnership will make it easier than ever for B2B marketing and sales teams to access some of the richest buyer intelligence available in B2B via the industry’s leading account-based GTM platform. With advanced account targeting capabilities and the detailed intelligence to drive hyper-personalized engagement at scale, this powerful combination will allow teams to dramatically increase ABM effectiveness and accelerate opportunities and revenue with the accounts and buying teams that matter the most. These specific, directly observed behavioral data and intent signals—such as Content Pain Points, Content Topics, and Activity Scores—come from known, opted-in contacts, offering visibility into buyer behavior not available anywhere else.

“Demandbase is one of our premier partners and a leader in GTM orchestration and ABM alignment, and integrating our Buyer Intelligence into their platform is a major priority for Informa TechTarget,” said Luke Thornton, Head of Revenue Operations, Strategy & Corporate Development, Informa TechTarget. “With this new integration, we’ll make it easier than ever for our shared customers to seamlessly incorporate our high-quality, exclusive, person-level signals into their ABM programs within Demandbase. B2B marketing and sales teams will be able to move from signal to action faster and with far greater precision than ever possible before.”

Buyer Intelligence is Informa TechTarget’s exclusive person-level intent data and insights, derived from the directly observed actions of its global business and technology decision-maker audience—whose members generate millions of exclusive intent signals daily—based on the trusted expert guidance of Informa TechTarget's award-winning editorial properties and BrightTALK webinar communities.

Informa TechTarget has consistently been recognized as an industry leader in intent data, including recognition as a Leader and Customer Favorite in Forrester Wave™: Intent Data Providers For B2B, Q1 2025 (the most recent publication of this report); a Leader in the Frost Radar™: Account-Based Marketing Platforms; and a Leader in Research in Action's Vendor Selection Matrix for Revenue Marketing Automation Platforms.

“The more we understand about who’s buying and what matters to them, the more effective every go-to-market decision becomes,” said David Fiori, Senior Manager of Partnerships, Demandbase. “By bringing Informa TechTarget’s person-level insights together with Demandbase’s account intelligence and activation capabilities, we’re giving customers an even clearer picture of their buyers, and greater precision in turning that understanding into pipeline.”

This latest integration—which builds on last year’s Informa TechTarget Account Intent Feed data integration— will bring the full power of Informa TechTarget's AI-enhanced Buyer Intelligence solution natively into the Demandbase platform for joint customers beginning in Q1 2027. Demandbase customers interested in learning more about incorporating Informa TechTarget's Buyer Intelligence into their ABM workflows are encouraged to contact their Informa TechTarget representative to schedule a consultation. To learn more about Buyer Intelligence, click here.

About Informa TechTarget
Informa TechTarget informs, influences and connects the world's technology buyers and sellers, and aims to be an indispensable partner in driving clients’ go-to-market success. With a vast reach of over 220 highly targeted technology-specific digital properties and approximately 58 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.

As a leading provider of market intelligence, industry journalism, brand and demand marketing solutions, content strategy and creation, and exclusive buyer intent data, we deliver expert-led, data-driven, and digitally enabled services that create significant impact and measurable outcomes for our clients. All of this is underpinned by a unique audience data ecosystem and fueled by buyer insights and expertise.

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.

About Demandbase
Demandbase is the AI GTM leader defining the next era of agentic marketing, helping B2B revenue teams coordinate sales, marketing, and advertising around the accounts most likely to drive pipeline. By connecting buying signals, account intelligence, and go-to-market execution in one platform, Demandbase helps teams prioritize what matters, improve visibility into performance, and move faster across the customer journey. Thousands of businesses use Demandbase to simplify go-to-market execution, reduce wasted spend, and drive measurable revenue outcomes. Learn more at www.demandbase.com

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