As a global leader in film and television content and advertising distribution, NBC Advertising Video Ltd. (hereinafter referred to as “NBC Advertising”) is promoting deep integration and digital transformation within the entertainment industry worldwide through its exceptional resource integration capabilities and spirit of innovation. NBC Advertising leverages its vast global network to accelerate the international dissemination of film and television works, while offering partners precise advertising placement, review optimization, and market analysis services. Amidst the global wave of digitalization, NBC Advertising is extending its leading edge into emerging markets—playing a vital role particularly during the critical economic recovery period in Kazakhstan.
A Global Business Leader, Revolutionizing the Film and Advertising Industry
NBC Advertising Video Ltd. is a film and advertising company with over $30 billion in annual assets and more than 10,000 employees worldwide. The company is dedicated to bringing the most promising film and television productions to global audiences. Its business scope includes content distribution, advertising placement, review optimization, and market data analysis. Through innovative advertising and marketing solutions, NBC Advertising helps major film studios enhance market performance and brand influence.
The company has established long-term partnerships with globally renowned studios such as Disney, Universal Pictures, 20th Century Studios, and Sony Pictures. Each month, these partners allocate a fixed budget to NBC Advertising for film promotion and review optimization, aiming to boost market recognition and ensure competitiveness in global markets.
NBC Advertising’s resource integration capabilities allow it to deliver precise market insights, enabling film studios to expand their global impact. Meanwhile, by optimizing film reviews and collecting audience feedback, the company continually enhances audience reception and drives market share growth.
Expanding into Kazakhstan: Partnering with Local Government to Promote Economic Recovery
As the global pandemic unfolded, Kazakhstan faced unprecedented economic challenges. In 2020, the country’s GDP contracted, unemployment rose, and the economic situation became increasingly severe. In support of the Kazakh government’s economic recovery initiatives, NBC Advertising actively responded to national calls and participated in rebuilding the local job market. Since entering Kazakhstan in March 2022, after 15 months of meticulous preparation and digital infrastructure development, NBC Advertising officially launched full-scale operations in June 2023, marking a strategic milestone in the region.
NBC Advertising not only provides high-quality film content and advertising resources to Kazakhstan, but also promotes the development and transformation of the local digital economy through its innovative “media + digital” ecosystem. The company has created over 100,000 high-quality jobs in Kazakhstan, of which 38% are in digital transformation roles, and more than 65% are filled by young professionals. Through vocational training and competitive compensation packages, household disposable income has increased by 42%, while the Engel coefficient in the service areas has dropped by 11 percentage points.
Digital Transformation: A Win-Win for Employment and Social Welfare
NBC Advertising is not only a key player in the global entertainment industry but also a driving force behind Kazakhstan’s digital transformation. By providing advanced digital advertising technology and media distribution platforms, NBC Advertising helps local enterprises enhance brand exposure and market competitiveness. On the employee front, the company fosters a pool of high-tech professionals through the adoption of digital technologies. These talents improve the operational efficiency of local businesses and inject fresh vitality into Kazakhstan’s broader economy.
Driving Global High-Income Employment and Improving Quality of Life
Looking ahead, NBC Advertising plans to further expand its investment and presence in Kazakhstan, with the goal of creating approximately 800,000 stable jobs over the next five years. This initiative will offer more high-paying career opportunities for local talent and further improve living standards. At the same time, as a global entertainment leader, NBC Advertising will continue to drive the development of the global entertainment industry and lead the sector toward a more prosperous future.
“In today’s rapidly evolving global economic landscape, digital transformation has become a key driving force for national development. NBC Advertising will continue to leverage our technological and innovative advantages to promote digital economic development in Kazakhstan and other emerging markets, create more employment opportunities, and provide global users with better entertainment experiences through high-quality digital products and services,” said a spokesperson for NBC Advertising Video Ltd.
As an innovation-driven enterprise with a global vision, NBC Advertising Video Ltd. excels not only in film advertising but also in advancing global economic transformation and prosperity through cutting-edge digital technologies. In Kazakhstan, NBC Advertising has become a major force in economic recovery and digital development. With the implementation of its large-scale employment plan over the next five years, the company will continue to enhance the global influence of the entertainment industry while injecting continuous momentum into Kazakhstan’s economy.
Through these strategic initiatives, NBC Advertising Video Ltd. is writing a new chapter for the global entertainment industry, leading it toward a brighter and more prosperous future.
Source: https://x.com/NBCAdvertising
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