What Happened?
Shares of e-commerce platform Shopify (NYSE:SHOP) jumped 5.5% in the afternoon session after the company announced record-breaking Black Friday-Cyber Monday sales.
Merchants using Shopify's platform achieved $14.6 billion in sales over the holiday shopping weekend, a 27% increase compared to the previous year. This performance indicated robust consumer spending, with more than 81 million customers globally purchasing from Shopify-powered brands. At its peak on Black Friday, the platform processed transactions reaching $5.1 million per minute. The strong sales figures were reported even as the company acknowledged a minor technical issue on Cyber Monday that briefly affected some merchant tools, though it did not impact shoppers' ability to make purchases.
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What Is The Market Telling Us
Shopify’s shares are very volatile and have had 28 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was about 24 hours ago when the stock dropped 3.9% on the news that technical issues caused a merchant-facing outage on Cyber Monday, one of the most critical sales days of the year. The e-commerce giant confirmed that its admin backend and point-of-sale (POS) systems were experiencing login and access problems, severely impacting merchants' ability to process orders, manage inventory, and troubleshoot in real-time. Simultaneously, the stock faced pressure from an analyst note pointing to Black Friday sales growth that lagged elevated investor expectations. While the 25% year-over-year sales growth was strong, it was lower than the consensus forecast for the full quarter, fueling concerns that the market may have factored in overly bullish holiday performance.
Shopify is up 47.2% since the beginning of the year, but at $158.26 per share, it is still trading 11.6% below its 52-week high of $179.01 from October 2025. Investors who bought $1,000 worth of Shopify’s shares 5 years ago would now be looking at an investment worth $1,466.
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